Ward Lovett Advertising and PR is now known as Interactive Ward Lovett after a 2010 merger.
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"One of the Midlands’ largest independent marketing agencies has been created by the merger of two leading businesses.
The deal between Ward Lovett, an IPA recognised advertising and PR agency and Interactive Marketing, a digitally focused agency, has formed a company offering a powerful communication proposition."
Interactive Marketing director Mark Roberts said bringing the two businesses together created an agency which would deliver a complete communications solution for existing and prospective clients.
“Both Ward Lovett and Interactive Marketing have very clear strengths in different skills sets which we believe will complement each other in the merged agency,” he said.
“The synergies were apparent from the beginning of negotiations and I am delighted that we have had the opportunity to bring the companies together to form a business which we think will offer a unique proposition in the Midlands marketing industry.”
The merger will extend and expand the agencies’ creative design and interactive capacities as well as growing the PR, advertising, SEO and social marketing provision."
