
Author of Return on Involvement - how to use social web to create business unusual
Copenhagen Area, Denmark

Author of Return on Involvement - how to use social web to create business unusual
Copenhagen Area, Denmark
4 more...
1 more...
Hi there - I "help companies to use online and offline presence in communities as a marketing and communication tool" also known as social marketing.
My biggest asset is my "different" approach to business, but also my continous touchbase with the users - maybe because I am an experienced user myself.
I mainly work with startups, web applications, EMEA's, agencies and larger companies who wish to become a continuous part of a passionate community of clients and users.
work I have done includes actics, twingly, Pure Evolution, Skarp, koblo, jaiku, and shift conference.
I have 9 years of experience in online marketing, PR and communication.
10 years of working and managing the IT industry, 4 years of social software, 3 years of user experience. 5 years of coolhunting, trendspotting and passion about online activities - and how to implement them "in real life".
Presenting, discussing and on panels at 20+ events and conferences recently community and marketing 2.0 summit, next09 and disruptive media.
community marketing, social media marketing, online reputation, return on involvement, community, strategy, community development, IT, media, viral, PR, marketing, speaker, workshop, mobile tendencies, communication, network, transitional web apps, return on involvement, presence, presence marketing, projectmanagement, events, inreallife.dk, henrietteweber.com, social marketing, social branding, web20
innovation, networking, projectleading, film, knowledge, biographies, media
network: morgendagens heltinder, webgrrls, bizzness empoweritas