Lars Fløe Nielsen

Current

VP, Technical Marketing at Sitecore
ISV/TP Manager at Sitecore
Head of Technology Evangelist team at Sitecore

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Lars Fløe Nielsen’s Summary

I work as a technical exec with broad experience competitive analysis, technical market trends, market strategies and technical brand development. I have extensive experience with building and forming strategic alliances with major partners such as Microsoft.

As one of the founders of Sitecore, I have been directly involved in building software, branding it and forming a global reseller and partner chain, growing a company from nothing to a significant WCMS player with global presence.

Lars Fløe Nielsen’s Specialties:

Competitive analysis, business logic, product management, software architecture, software Analysis and design, developement, Content Management, .NET, XML/XSLT, XAML

Lars Fløe Nielsen’s Experience

VP, Technical Marketing

Sitecore

(Privately Held; 51-200 employees; Computer Software industry)

February 2008 — Present (1 year 11 months)

As VP technical marketing, - I’m in charge of technical brand development, - communication to developers, influencers and technical decision makers in IT organizations. Tools used are .NET 2.0, community building, speaking at conferences, product strategy planning, shared source communities, MVP programs, developer editions of our software etc.

To maintain an efficient technical level I spend time analyzing the market; emerging technologies and trends combined with the strategy of the major vendors such as Microsoft. This has given a deep insight in technologies such as the .NET framework, XAML, Silverlight, Microsoft Workflow Foundation, Microsoft communication foundation but also more strategic challenges such as SaaS and Software+Services.
ISV/TP Manager

Sitecore

(Privately Held; 51-200 employees; Computer Software industry)

July 2006 — Present (3 years 6 months)

I’m forming the strategies for Sitecore’s relation to Independent Software Vendors (ISV) and Technology Partners (TP): Planning overall partnerships and exploring the synergies our and their products brings. Sitecore has now more than 10 ISVs and TPs and quickly growing.
I am also responsible of Sitecore held modules and the features these modules brings.
Head of Technology Evangelist team

Sitecore

(Privately Held; 51-200 employees; Computer Software industry)

July 2001 — Present (8 years 6 months)

Architectural design of clients solutions usually in regard of integration to back-end systems such as Microsoft Navision, SAP etc. I do also do technical sales presentations as well as advanced development training as well as speaking and planning developer seminars.
I work with almost any technology, but have naturally most experience with newest technologies (e.g. the .NET platform, SOAP/XML/XSLT, BizTalk 2004) as Sitecore are based, or integrate to these.