Executive Producer at MSN Denmark
Copenhagen Area, Denmark
- Current
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- Executive Producer MSN Denmark at Microsoft
- Guest lecturer, Online Journalism at Danish School of Journalism
- Business Operations Manager, Consumer & Online Denmark at Microsoft
- Blogger at MediaWatch.dk
- Blogger at Danish Union of Journalists
- Past
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- Founder & Owner at Vad NU!
- Member, National Communications Team at JCI Denmark
- Portal Manager, Zulu.dk & tv2radio.dk at TV 2 Denmark
- Local President at Junior Chamber International Odense
- Business Development Manager, TV 2 Interaktiv at TV2 Denmark
- Member of the board at Junior Chamber International Odense
- Business Development Manager at Microsoft Business Solutions
- Business Development Manager at MSN
- Web Editor at MSN
- Member of the board, Communications Group at Danish Federation of Journalists
- PR consultant at Danish Diabetes Association (Diabetesforeningen)
- Recommended
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25 people have recommended Mads - Connections
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Mads Kristensen (+45 2628 1976)’s Summary
I'm a seasoned online veteran, who have worked almost 10 years in the online industry for some of Denmarks largest media entities. My specialties are strategy, business development and business management - I have a very strong A to Z insight into operationg and developing an online media business.
I'm passionate about technology and everything technology enables you to do through the internet. I'm a strong advocate for the end user experience, and I firmly believe that perceived real value, relevance and meaning go a very long way in making people happy online.
On a personal note I'm a positive, easygoing, open guy, who love to get in touch with people who inspire me and share learnings, ideas and best practices. I am a family guy, so even though I love what I do and work with my great hobby, at the end of the day I love my friends, family and girlfriend the most.
Mads Kristensen (+45 2628 1976)’s Experience
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Executive Producer MSN Denmark
Microsoft
(Public Company; MSFT; Computer Software industry)
December 2009 — Present (1 month)
Responsible for one of the largest online media entities in Denmark. Driving team management, business management, strategy, planning, product development, concept development and business development.
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Guest lecturer, Online Journalism
Danish School of Journalism
(Educational Institution; Media Production industry)
March 2009 — Present (10 months)
Teaching 7th semester students online journalism.
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Business Operations Manager, Consumer & Online Denmark
Microsoft
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
September 2008 — Present (1 year 4 months)
Business management and planning, ongoing reporting and assistance to local COI Leadership Team and COI General Manager.
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Blogger
MediaWatch.dk
(Internet industry)
December 2007 — Present (2 years 1 month)
Writing columns about how media companies can take better advantage of the opportunities presented by new media. And see these as opportunities - and not as threats.
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Blogger
Danish Union of Journalists
(Online Media industry)
August 2007 — Present (2 years 5 months)
Writing columns on how journalists and people with a content mindset can and should adapt to the opportunities presented by new media. And calling it when it doesn't happen.
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Founder & Owner
Vad NU!
(Online Media industry)
July 2007 — January 2009 (1 year 7 months)
A consultancy company focused on creating real tangible bottom-line value for clients through the optimal use of the opportunities presented with new media and the internet. Heavy focus on strategy and business development from both a content and a business perspective.
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Member, National Communications Team
JCI Denmark
(Non-Profit; 1001-5000 employees; Non-Profit Organization Management industry)
January 2007 — July 2007 (7 months)
Primaliry responsible for getting JCI (Junior Chamber International) Denmark into the blogosphere using the new day-to-day personal development blog, JCIdag.dk. Teamplayer on various other national communication activities.
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Portal Manager, Zulu.dk & tv2radio.dk
TV 2 Denmark
(Privately Held; 501-1000 employees; Broadcast Media industry)
October 2006 — July 2007 (10 months)
Spearheading two of the main online development projects going on at the time with the launch of TV 2 Radio online and the relaunch of Zulu.dk. End-to-end responsible for concept development, business planning, hiring of team, product planning and project management until launch.
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Local President
Junior Chamber International Odense
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
January 2006 — December 2006 (1 year )
Day to day management of the local chapter of Junior Chamber International Odense. Focus on strategy, relationship building and HR issues.
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Business Development Manager, TV 2 Interaktiv
TV2 Denmark
(Privately Held; 501-1000 employees; Online Media industry)
November 2005 — September 2006 (11 months)
Responsible for new media projects from concept to implementation. Lead on overall business development for interactive media.
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Member of the board
Junior Chamber International Odense
(Non-Profit; 11-50 employees; Non-Profit Organization Management industry)
January 2005 — December 2005 (1 year )
Responsible for communications (internal, external, magazine)
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Business Development Manager
Microsoft Business Solutions
(Public Company; 10,001 or more employees; MSFT; Computer Software industry)
April 2004 — October 2005 (1 year 7 months)
Responsible for subcontractors and outsourcing activities for Product Development on Microsoft Business Solutions-Axapta and Microsoft Business Solutions-Navision.
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Business Development Manager
MSN
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
September 2001 — March 2004 (2 years 7 months)
Responible for integrated partnerships on MSN.dk and as part of Nordic MSN biz dev team.
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Web Editor
MSN
(Public Company; 10,001 or more employees; MSFT; Online Media industry)
October 2000 — August 2001 (11 months)
Responsible for content programming on the MSN.dk portal as well as technical development.
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Member of the board, Communications Group
Danish Federation of Journalists
(Non-Profit; 501-1000 employees; Non-Profit Organization Management industry)
March 2000 — March 2001 (1 year 1 month)
Day to day issues of a political nature. Focus on education and supporting self employed communications people.
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PR consultant
Danish Diabetes Association (Diabetesforeningen)
(Non-Profit; 11-50 employees; Fund-Raising industry)
August 1999 — September 2000 (1 year 2 months)
Articled for the magazine 'Diabetes' (circulation approx. 55.000) and webmaster.
Additional Information
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Mads Kristensen (+45 2628 1976)’s Contact Settings
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