Martin Nørlev

Work e-mail: mano@fynskemedier.dk
Work mobile: +45 23 69 69 12

This profile is extremely relevant for people in these industries:
• Marketing & Advertising
• Online Media
• Internet
• Information Technology
• Computer Software
• Management Consulting

I have a well-preserved fantasy and a great ability to predict outcomes. I do my work thoroughly and effectively. I am very alert and keen to my surroundings, I talk very well with different kinds of people, and I know where the lines are drawn. Oh, and I don't talk about myself that much. I'd rather hear about others.

MA, Business, Language and Culture (Cand.negot), International Marketing & Communication
BA, Media Science and Marketing, Branding & Communication.

"Promoting Metal: Digital Promotion of Concerts" published by Lambert Academic Publishing on October 7, 2011.

SPECIALTIES:
• Management, Supervision, and Project & Event Management
• Entrepreneurship, Strategy, and Development
• Online & Digital Marketing
• Brand Management, Marketing Strategy & Management
• Split testing & [SEO] Copywriting
• Facebook and Social Media Marketing
• Music Management & Marketing

• Promoting Metal: Digital Promotion of Concerts

  • Lambert Academic Publishing
  • October 7, 2011
  Authors: Martin Nørlev

  The research project revolves around the Danish metal culture and maps the processes taking place in the promotion of metal bands’ concerts. The contents and conclusions of this research is with a focus on the Danish metal scene, but it can be applied to other niché genres and other Western countries. The research provides an ethnographic subcultural analysis of metal fans (with charecteristics), a study of online communities and elements of the Internet, and tool assessments for applied usage in subcultural marketing. The title of this book, “Promoting Metal: Digital Promotion of Concerts”, is derived from the original title of the BA project “Metal: A Marketing Perspective on Digital Promotion of the Live Experience”. This BA was written by Stud. Cand.negot in Marketing, Martin Nørlev, who holds the title B.Sc. Media Science & Marketing and is currently finishing his master thesis on Social Media Marketing at the University of Southern Denmark.

• Social Media: Market Communication In the Digital Era

  • 2011 to 2011
  Team Members: Martin Nørlev

  Media analysis of the social media trend.

• Facebook: Retorisk præsentation af selvet

  • 2009 to 2009
  Team Members: Martin Nørlev

  Media study of the rhetorical presentation of one's identity on the social network Facebook.
  
  Project is in Danish.

• Det entreprenørielle Individ: Initiativ, innovation og processer

  • 2010 to 2010
  Team Members: Martin Nørlev

  Exam project in the elective course Entrepreneurship.

• Business Development: ComfiKit

  • 2010 to 2010
  Team Members: Martin Nørlev, Anne-Dorthe Kragh Pedersen

  Business plan development of the business idea ComfiKit.

• Projektledelse: Etablering af professionel bestyrelse

  • 2011 to 2011
  Team Members: Martin Nørlev

  Project management case on establishment of professional board of directors.

• Alm. Brand: lederskab i en krisetid

  • 2008 to 2008
  Team Members: Martin Nørlev

  Organizational study of the Danish insurance company Alm. Brand.

• Setting the music free: Identity-consumption of music in the digital arena

  • 2010 to 2010
  Team Members: Martin Nørlev

  Media and consumer study on RedAntenna.com.

• How I Met Your Mother: The Globalization of Sitcoms

  • 2010 to 2010
  Team Members: Martin Nørlev, Ebru Altinok

  Globalization study on the globalization of sitcoms. Cases on How I Met Your Mother and International Suit Up Day.

• Paradise Hotel: motivation og fankultur

  • 2010 to 2010
  Team Members: Martin Nørlev

  Media and consumer analysis on the reality show Paradise Hotel and what attracts people to watch night after night.

• Anni Fønsby: en bordelmutter i krise

  • 2010 to 2010
  Team Members: Martin Nørlev

  Crisis communication within the prostitution industry in relation to the Anni Fønsby brothel trial.
  
  Project is in Danish.

• SMS-sex: drømmenes sex

  • 2006 to 2006
  Team Members: Martin Nørlev

  Media study in the phenomenom of cybersex via SMS, genre coined as psycho sex.
  
  Project is in Danish.

• SMS'en gør sit indtog

  • 2009 to 2009
  Team Members: Martin Nørlev

  Historical media study of the development and evolution of Small Message Service (SMS).
  
  Project is in Danish.

• Nødråb

  • 2006 to 2006
  Team Members: Martin Nørlev, Nicolai Skov Petersen

  Video production in the obligatory course Media Production II.
  
  Video is in Danish.

• Megalomania 999 - Vulnerability

  • 2007 to 2007
  Team Members: Martin Nørlev, Camilla Aasbjerg Nielsen, Sabine Andersen

  Music video production in the elective course AV Production.

• Aktivisten

  • 2007 to 2007
  Team Members: Martin Nørlev, Nicolai Skov Petersen, Hans Duedal

  Satirical flash game on the Youth House (Ungdomshuset) situation in Copenhagen at Jagtvej 69. Production from the obligatory course Media Produktion III.

• Unbelief - Two Pieces of a Former Spine

  • 2008 to 2008
  Team Members: Martin Nørlev, Hans Duedal

  Music video production.

• Danish

  (Native or bilingual proficiency)

• English

  (Full professional proficiency)

• German

  (Limited working proficiency)

• Spanish

  (Elementary proficiency)

• Investor Game

  IDEA House
  • November 2011

  Winner of the Investor Game with my business idea for KlickIt.tv.

• Bachelor of Arts (BA), Media Science (Minor: Marketing, Branding & Communication)

  University of Southern Denmark

  • Tool Training II (Innovation) (IDEA House Odense, SDU)

• Master of Arts (MA), Cand.negot in International Marketing & Communication

  University of Southern Denmark

  • Iværksætterdagen 2011 (IDEA House Odense, SDU)
  • Business Plan Camp 2010 (IDEA House Odense, SDU)
  • Innovation Camp (IDEA & UC Syddanmark)

• Chairman

  Odense Øvelokaleforening

  • Fundraising (Fritidsafdelingen, Odense)

• Owner, CEO & Entrepreneur

  Nørlev Entrepreneurship

  • Business Plan Camp 2011 (IDEA House Odense, SDU)
  • LinkedIn Networking (DJØF, University of South)
  • Usability-evaluation & interaction design (InfinIT)
  • Summer School 2010 in London (Westminster University)
  • Mødeledelse (Odense Kommune)
  • Retorik (Tietgenskolen/CA a-kasse)

1. Social Media Marketing
2. Social Media
3. Facebook
4. New Business Development
5. Entrepreneurship
6. Marketing Strategy
7. Business Strategy
8. Music Management
9. Music Marketing
10. Brand Management
11. Marketing Planning
12. Crisis Communications
13. Market Analysis
14. Telemarketing
15. Consumer Behavior
16. Media Consumption
17. Media Analysis
18. Organizational Analysis
19. Corporate Communications
20. Innovation
21. Idea Generation
22. Small Business Development
23. Project Management
24. Management
25. Strategy Planning
26. Promotions
27. Music
28. Marketing Communications
29. Online Marketing
30. Strategic Planning
31. Marketing Management
32. Event Management
33. Strategic Communications
34. Negotiation
35. Social Networking
36. Digital Marketing
37. Integrated Marketing
38. Motivation
39. Idea Development
40. Innovation Process Optimization
41. Idea Pitching
42. Start-ups
43. Strategy Development
44. Event Planning
45. Content Management
46. Split Testing
47. Marketing
48. Online Advertising
49. Copywriting
50. SEO copywriting

Vis alle kvalifikationer (50) Vis færre kvalifikationer

Websteder:

• Personligt websted

Interesser:

Business, marketing, management, music, movies, and tv shows.

Grupper og sammenslutninger:

• 
  Alumni Business & Social Sciences - University of Southern Denmark
• 
  Alumni Medievidenskab SDU
• 
  Amino
• 
  Association of Marketing Theory and Practice (AMTP)
• 
  BNI -Local Business Global Network
• 
  Bizz Up Fyn
• 
  Brand Management Professionals International
• 
  CA a-kasse - Højtuddannede i erhvervslivet
• 
  Cand. Negot. International
• 
  Dansk BestyrelsesNetværk
• 
  Deloitte Consulting Danmark
• 
  Din support: Sociale Medier
• 
  E-business på Fyn
• 
  Early Warning Syddanmark
• 
  FYNSK ERHVERV
• 
  Finansiering af virksomheder
• 
  Future Trends
• 
  Genial markedsføring og salg via bl.a. sociale medier, viralitet, PR mv. ( www.opgavenetvaerket.dk )
• 
  IDEA Entrepreneurship Centre
• 
  IDEA House
• 
  IDEEME
• 
  Ledelse af Netværk
• 
  MIT Sloan Management Review
• 
  Marketing Danmark
• 
  Marketing Profs
• 
  Masters of social media and digital communications
• 
  Social Media Marketing
• 
  Socialsemantic.eu
• 
  Syddansk Netværk
• 
  Syddansk Universitet Alumni
• 
  Venture Cup
• 
  iOdense.net
• 
  www.opgavenetvaerket.dk - Find nye kunder / Giv kanon-tilbud / Udbyd opgaver / Byd på opgaver

Udmærkelser og diplomer:

Winner of Investor Game @ Business Plan Camp 2011