Bonna Clausen

Customer marketing Consultant with sales experience having a broad experience in category management. Specialized in market- & competitor analysis focusing on development of product portfolio as well as potential. Particularly interested in customer development and internal knowledge sharing due to business.

Specialer

Market- & competitor analysis, price- & cost structure, optimization of assortment, NPD, spacemanagement, customer development

Customer Marketing Consultant

Arla Foods

Privately Held; 10,001+ employees; Mejeri industry

February 2012 – Present (1 year 5 months)

Customer Developer Discount

Arla Foods

Privately Held; 10,001+ employees; Mejeri industry

January 2011 – February 2012 (1 year 2 months)

Application & Concept Manager

Arla Foods, Foodservice

Privately Held; 10,001+ employees; Mejeri industry

April 2009 – January 2011 (1 year 10 months)

Customer Marketing Consultant, Cooking,

Arla Foods

Privately Held; 10,001+ employees; Mejeri industry

May 2007 – March 2009 (1 year 11 months)

Category Management responsible for cooking portfolio. In dept understanding of Market mechanism, costs- & pricemecanism, optimization of assortment, retailstructure & channelpolicy. Carry out market analysis, competitor analysis, campaign analysis, costs & price analysis, NPD, forecasts & Business development projects. Used to broad collaboration (marketing, sales, economy, suply chain...)

Ass. Category Manager

Merrild Kaffe A/S

January 2005 – April 2007 (2 years 4 months)

Category focus: market & competitor analysis (chain & store data), optimization of assortment, campaign & price analysis, spacemanagement. Sales focus: Development of store reports and education of using store data in stores.

Sales Responsible

Bestseller

Privately Held; 10,001+ employees; Tøj og mode industry

November 2003 – December 2004 (1 year 2 months)

Sales responsible for a potential male brand including Denmark, Iceland & the Faroe Islands. Sales, customer development, canvas, development of collections (designers/purchasers/nordic sales staff), merchandising, showroom responsible.

Market Analysis

Aalborg Universitet

Cand. Merc, Marketing

2001 – 2003

Wrote my final thesis on "Practical use of QFD on product development in Migatronic"

South Bank University

Exchange Student, International marketing

2002 – 2002

Aalborg Universitet

M.Sc.Economics and business administration

1998 – 2001

Ringkøbing Handelsskole

1-årig HH

1996 – 1997

Gymnastik Højskolen v/Viborg

1994 – 1995

Ringkøbing Gymnasium

Sproglig student

1991 – 1994

Websteder:

Gymnastikhøjskolen ved viborg

Interesser:

Customer Marketing/Category Management in general. Market analysis, competitor analysis, campaign analysis, costs & price analysis, NPD, forecasts....

Grupper og sammenslutninger:

Erfa, Håndbold, Speciale vejleder 2003, Familie gennem Thomas Hansen