Mette Hørdum
- Location
- Copenhagen Area, Denmark
- Industry
- Marketing og annoncering
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Mette Hørdums oversigt
- Anbefalinger
-
3 personer har anbefalet Mette
- Forbindelser
-
500+ forbindelser
Mette Hørdums fag/kurser
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- Hyper Island - Digital Master Class - 2011
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- Retail MBA ved Mogens Bjerre - 2003
Mette Hørdums sprog
-
English
Mette Hørdums kvalifikationer og ekspertise
- Marketing Communications
- Online Advertising
- Digital Marketing
- Integrated Marketing
- Advertising
- Social Media
- Strategic Communications
- Corporate Communications
- Marketing Strategy
- Marketing Management
- Social Media Marketing
- Public Relations
- Creative Strategy
- Client Liaison
- Strategy
- Online Marketing
- Concept Development
Mette Hørdums projekter
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Death Star over Copenhagen
- January 2012 to March 2012
Team Members: Mette Hørdum, Line Brøndsted, Tim Ustrup Madsen, Mike Horn, Trine SchouWe launched a viral campaign for Toys ‘R’ Us to promote a big upcoming Star Wars event in their Nordic stores.
The brief from the client was to put a splash on the front of their catalogue to tell people that Darth Vader was coming and that you could meet him at Toys ‘R’ Us. We returned with a different recommendation.
The result was a viral campaign wieved more than 400.000 times, lots of happy Star Wars fans in the stores and sales numbers high above expectations.
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P2 Lorteradio
- November 2011 to December 2011
DR lost one of their radio frequencies which meant that P1 and P2 are partly linked to P1's frequencie and that some programs now is sent on DAB digital radio and the Internet.
We made this little sketch with a little help from the people behind Rytteriet.
The sketch was nominated at Creative Circel Award and True Awards 2012.
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